On the odd occasion I stumble across an advert on one of the myriad of channels that now exist I simply haven't a clue what it's for or about. And frankly I don't care. Then again neither should the advertisers as a sad middle-aged with no money is not their target.
It did however get me thinking how little television I watch and how I never watch the main ITV channel. If I do it is to watch football - with the volume on mute as the commentators are awful - and that is it. The rest of the output is fucking appalling. The two main soaps - Emmerdale and Corrie are parodies of what they once were whilst it's comedy output is outrageously bad. Benidorm v Rising Damp anyone?
The Granada news output stinks amateur in comparison to the immaculate Ranvir Singh and imperious Gordon Burns whilst daytime telly sponsored by ITV Bingo tells you everything.
It was only a few years ago that Frost and Morse were being produced to a remarkably high standard but of course nobody is arsed about that as long as the Jeremy Kyle's and GMTV satisfy the remote clitoral hood of single-mum heaven.
Classic Corrie, The Sweeney, Minder, World in Action, Rising Damp et al are now a distant memory. It was good while it lasted but hey X-Factor is back - rejoice!
BTW I love ITV3: The reason why? Morse, Blood on the Wire, Poirot, The Sweeney, Minder, Rising Damp et al